255 PPC Agencies in New York

ES11 is a digital marketing and web development agency based in New York, with offices in Latham and Saratoga Springs. Founded in 1998, the firm provides digital solutions for businesses, non-profit organizations, and municipalities. The agency’s primary service offering is custom website design and development, which includes the creation of responsive, mobile-friendly websites and the implementation of their proprietary content management system, Vsite. Beyond core web development, ES11 offers comprehensive digital marketing services aimed at increasing online traffic and business performance. This includes search engine optimization (SEO) and local SEO strategies—such as Google Business Profile management—alongside pay-per-click (PPC) advertising campaign setup and management. Their service suite also encompasses email marketing and automation, as well as the development of custom web applications and scalable eCommerce websites designed to support specific business needs, including custom checkout and third-party integrations. ES11’s geographic focus is centered on New York State, specifically serving clients in Albany, Saratoga Springs, Schenectady, Troy, Glens Falls, and Peekskill, with reach extending across the Capital District, Western New York including Syracuse, and the downstate region including New York City. The agency emphasizes a client-first service model, prioritizing long-term support and maintenance through their customer support infrastructure. With over 25 years of experience in the industry, the company positions itself as a technical partner for organizations looking to combine custom software solutions with performance-driven marketing strategies.

Forward Marketer is a growth-focused marketing agency established in 2016, specializing in marketing strategy, operations, and technical automation. The agency provides core services including Fractional CMO support for strategic leadership and project-specific marketing guidance. Their service model focuses on managing marketing pipelines, revenue growth, and operational efficiency. A central pillar of their offering is comprehensive HubSpot Managed Services, where they take over the day-to-day management of HubSpot accounts to allow clients to focus on core activities. In addition to platform management, their performance marketing experts provide services covering paid media, website optimization, and process automation, underpinned by data analytics. They primarily serve high-growth businesses and organizations in the tech sector. The agency operates with a methodology that rejects templated approaches, instead prioritizing personalized strategies tailored to the long-term goals of each client. Their team brings over 15 years of industry experience, with a background in leadership roles at high-growth companies. By combining expertise in digital marketing best practices with technical proficiency in tools like HubSpot, Forward Marketer aims to streamline marketing processes and drive measurable ROI for their clients.

Found is an AI-first digital marketing agency that focuses on comprehensive 'Everysearch' strategies, ensuring brand visibility across traditional search engines, social media platforms, marketplaces, and AI-native discovery tools. Their core services encompass a wide range of performance-based disciplines. In paid media, they provide expert management for PPC, paid social advertising, and programmatic display campaigns. Their search engine optimization efforts are highly technical, covering AI-focused SEO, global and international strategies, and e-commerce-specific SEO. Beyond paid and organic search, the agency offers digital PR and consumer PR, content marketing initiatives, influencer marketing campaigns, and video production. Their strategy team provides consultancy, market research, and media planning, while their creative department handles brand-focused design and campaign development. The agency also supports clients with conversion rate optimization (CRO) and advanced data science, utilizing their proprietary visibility engine, Luminr, to track brand performance, competitor movements, and audience influence across the entire searchable web. Found serves a global client base across diverse sectors including e-commerce, hospitality, travel, B2B services, financial services, fintech, and SaaS companies. With operations in London and New York, they function as a Google Premier Partner, providing scalable support for brands ranging from in-housing consultancy to full-service management. Their methodology is anchored in AI-driven insights, focusing on how brands appear in AI-generated overviews, chat-based search results, and social media discovery feeds. They emphasize that search is no longer just about Google ranking, but about maintaining presence in the moments that matter across every searchable platform, from TikTok and Instagram to emerging LLM-based search interfaces.

Graham Stanley Advertising is a digital agency based in Elmsford, New York, that provides a range of marketing services including media buying, SEO management, and PPC campaign oversight. Beyond technical execution, the firm emphasizes a strategic consulting approach, focusing on marketplace assessment, ideation, and the creation of collateral marketing materials. The agency describes its operational model as nimble, allowing it to quickly organize and execute campaigns for clients. While they offer standard services like ad campaign creation, their stated value proposition centers on providing high-level marketing thought leadership alongside tactical implementation. The firm maintains a physical office at 44 Executive Blvd, Elmsford, NY, and coordinates client engagement through a centralized hub that integrates strategy with creative and technical media services.

Hastings Digital Studios operates as a specialized marketing agency focused on book launches, author partnerships, and thought leader brand development. Their service model combines multiple digital marketing disciplines to support authors and experts in reaching wider audiences. Core services include digital strategy and analytics, where they provide strategic planning and performance tracking, and digital advertising, which encompasses paid campaigns and audience growth initiatives. The agency provides content creation services spanning video production, podcast production, graphic design, and the creation of social media content for platforms like Instagram and LinkedIn. They also manage full-service email marketing campaigns, handling list building, newsletter distribution, and content development. A notable part of their methodology includes lead generation through LinkedIn scraping and the creation of custom contact lists for targeted outreach. Furthermore, they offer branding and design services that cover personal and corporate branding, visual storytelling, and infographic design, alongside influencer partnership management to reach engaged audiences. Hastings Digital Studios caters specifically to authors, public health experts, management lecturers, and corporate leaders. Their client portfolio includes high-profile figures such as Tom Frieden, Robert Waldinger, and Marshall Goldsmith, as well as institutional clients like the New York Zen Center for Contemplative Care. The agency emphasizes a holistic approach that integrates social media management, outbound campaigns, and direct author support to drive the success of book releases and personal brand visibility. Their work has been documented in various brand studies and is centered on translating expert-led research and intellectual property into digital engagement and bestseller-level reach.

InboundMD is a specialized digital marketing agency that focuses exclusively on providing marketing automation and creative services for healthcare practices, including doctors, dentists, and dermatologists. The agency provides a comprehensive suite of services designed to generate new patient appointments and build brand authority within the medical field. Their core offerings include the design and development of websites optimized for both patient experience and search engine performance. They provide local SEO services, specifically focused on managing business and doctor profile listings across healthcare and professional directory sites. InboundMD also manages reputation management campaigns, utilizing automated email and text message systems to solicit patient feedback and boost ratings on third-party review platforms. Their content marketing services involve the creation and publication of monthly educational health content intended to inform patients about medical conditions and treatment trends. Additionally, the agency manages social media presence, producing monthly campaigns that include content creation and publishing to engage current and prospective patients. They also offer PPC advertising management tailored to the specific needs of healthcare practitioners. To track performance, the agency provides clients with a centralized online dashboard that monitors key metrics such as appointment volume, phone calls, search engine rankings, and social media engagement. Led by CEO and founder Garrett Smith, who authored a field guide on internet marketing for medical practices, the firm positions itself as a partner for practices seeking to automate complex marketing processes. Their methodology is rooted in an integrated software-and-service approach that aims to increase website traffic and search engine rankings for healthcare professionals.

International Leaders Network is a marketing agency based in Islandia, New York, that provides a range of promotional and strategic services designed to improve business performance. The firm specializes in developing marketing plans that begin with an analysis of a client’s target market, followed by the creation of actionable, step-by-step strategies. Core services include search engine optimization (SEO) to improve organic visibility, paid advertising management through Google Ads, and public relations support through the distribution of press releases. The agency offers service packages based on term lengths, ranging from three-month commitments to full-year memberships. In addition to these execution-based services, International Leaders Network provides marketing consultations to help clients identify operational gaps and opportunities, culminating in comprehensive reports that include project timelines and cost analyses. They provide both long-term support and short-term marketing pushes for specific events, such as product releases. The agency serves a diverse array of sectors, including healthcare, financial services, banking, real estate, and the restaurant industry. With over 10 years of experience, the company focuses on empowering brand presence and supporting business growth for its clients. They operate from their headquarters at 163 Bridge Road, Suite 201, Islandia, New York.

JNT Marketing LLC is a digital marketing agency specifically focused on providing comprehensive sales and marketing solutions for real estate professionals. The agency manages end-to-end advertising campaigns, which include strategic planning, ad building, professional copywriting, and the design of custom creative assets. Their methodology is heavily data-driven, emphasizing continuous campaign optimization to ensure advertisements are presented to audiences with the interest and capacity to buy or sell properties. Beyond paid search and social advertising, JNT Marketing offers full-funnel development. They design websites and landing pages where prospective clients are directed to capture contact information, integrating this with automated nurturing campaigns. This messaging system is designed to handle prospect follow-up, aiming to convert leads into booked appointments and sales. The agency also supports clients with organic social media content creation to bolster overall marketing efforts. Their service model is built around a performance-oriented guarantee, promising a system that generates consistent traffic and leads for real estate agents. The business is operated by Nick Tsokris, who provides personalized support, including direct consultations and training on their proprietary marketing systems. The agency's services are structured into tiers, ranging from basic ad management to premium packages that include website builds, funnels, and automated lead nurturing.

Just Ask IMS is an Albany-based marketing company providing a range of digital services tailored to business development and online presence. Their core service offerings encompass search engine optimization (SEO) and search engine marketing (SEM) to improve organic and paid search visibility. In addition to search strategies, the agency provides social media marketing services designed to engage target audiences across digital channels. Beyond digital advertising, Just Ask IMS offers technical services including web development and the creation of mobile and web applications, positioning them as a provider that integrates marketing strategy with technical implementation. The agency also lists entertainment marketing as a specific area of focus, catering to clients within that sector. While their operational scope is anchored in Albany, their service model focuses on leveraging digital tools to drive business growth and development for their clientele.

Landscape Marketing Boss is a specialized digital marketing agency exclusively serving the landscaping, lawn care, hardscape, and tree service industries. The agency provides a suite of growth-oriented services designed to convert business websites into lead generation machines. Their core service offerings include search engine optimization (SEO) programs aimed at securing page-one rankings, pay-per-click (PPC) management specifically for Google advertising, and custom website design focused on high conversion rates. Additionally, they provide social media marketing services to capture local market attention through repetitive advertising and content posting. The agency’s methodology centers on targeted marketing strategies that allow business owners to refine their service areas, such as focusing lawn care marketing on specific routes to reduce travel time and overhead costs for crews. Landscape Marketing Boss emphasizes a data-driven approach to ensure that marketing spend directly correlates to increased call volume and lead acquisition. Their services address the unique challenges of the outdoor living and contracting sector, including reputation management to build online credibility. By limiting their client base to green industry professionals, they leverage specific market knowledge to assist with growth in lead generation and client acquisition. Their approach is built on providing a complete marketing system that replaces general-purpose marketing solutions, ensuring that their clients achieve higher visibility among customers searching for local contractors.

International Leaders Network is a digital marketing agency operating out of Islandia, New York. The firm provides a range of services centered on marketing strategy development, search engine optimization (SEO), paid search advertising, and public relations. Their service model focuses on identifying business gaps and opportunities through comprehensive consultations, which result in detailed project plans, timelines, and cost analyses. They offer structured service packages ranging from three-month to one-year terms, incorporating components like press release distribution, search engine optimization, and Google Ads management to support client brand presence and growth. The agency serves a diverse client base across multiple sectors, including the healthcare, financial, banking, and real estate industries. With ten years of experience in the industry, International Leaders Network emphasizes individualized planning designed to assist businesses with long-term marketing support as well as short-term boosts during specific product releases or major events.

McDuffie Marketing LLC is a Buffalo, New York-based agency providing a range of digital marketing and web design services for both small and large businesses. The firm specializes in developing professional, modern websites and provides comprehensive social media management that extends beyond content creation to include active promotion in targeted geographic areas. Their core service offerings include Google PPC and SEO management designed to improve business discoverability, as well as professional logo design services. Recently, the agency has integrated artificial intelligence tools to assist in business growth, specifically focusing on AEO (AI Experience Optimization) to ensure clients remain discoverable as search technologies evolve. Based out of 50 Fountain Plaza in downtown Buffalo, the firm emphasizes direct client communication, including in-person meetings, Zoom consultations, and phone support. Founded by Darren McDuffie, the company focuses on building long-term relationships, offering ongoing maintenance and support to ensure business continuity for its clients. The agency works with a diverse clientele, including local service providers, financial firms, and independent retailers, helping them with rebranding, online order fulfillment, and social media account management. Their approach centers on providing personalized service with a focus on integrity and transparency, distinguishing themselves from agencies that utilize long-term, restrictive contracts.

Ataria Media is a specialized digital marketing agency focused on helping online stores and retail businesses scale their operations. Their primary methodology centers on the 'GrowthPad System,' a four-stage process designed to generate sustained traffic and sales results for ecommerce merchants. They offer a performance-based approach, even providing a money-back guarantee for new clients who do not meet agreed-upon targets within the first 30 days. Their core service offerings include comprehensive ecommerce marketing, where they focus on driving traffic, improving conversion rates, and fostering customer loyalty through personalized engagement strategies. The team conducts detailed SEO research, develops targeted advertising campaigns, and optimizes landing pages to ensure that businesses can reach broader audiences and convert visitors into customers effectively. Additionally, they provide services under their 'Scale Your Brand' system, which focuses on website optimization and refining the overall shopping experience to maximize conversion rates. Ataria Media works across various industries, including audio equipment, LED therapy, and furniture design, addressing specific pain points such as poor conversion rates, low website traffic, and inconsistent sales cycles. By evaluating user behavior, competitive landscapes, and sales messaging, they work to improve the return on investment for marketing spend. They serve as a partner for businesses looking to expand their presence in both domestic and international markets, utilizing a data-driven approach to adjust for evolving marketing trends and ensure consistent growth for their clients.

Beam Reach Media, LLC, operating as a dedicated media buying agency, specializes in the planning and execution of advertising campaigns. The firm focuses on reach and acquisition, managing the strategic placement of media to help clients connect with their intended audiences. By prioritizing the media buying process, the agency works to ensure advertising budgets are deployed effectively across digital channels to drive performance results. The agency maintains a focus on core advertising functions, assisting businesses in identifying target demographics and executing data-driven media plans. As a specialized media buying entity, the firm centers its operations on the professional purchase of advertising space to maximize brand visibility and user engagement for its clients.

Motus Agency is a digital marketing and branding firm that provides a wide range of services designed to help businesses of all sizes, from startups to established corporations, improve their online presence. Their core service offerings include social media management, where they handle content strategy, community engagement, and paid advertising campaigns. They also provide comprehensive digital marketing solutions encompassing search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing to drive lead generation and conversions. In addition to performance-based marketing, Motus Agency offers extensive branding services, including the development of brand identity, voice, and strategy, as well as brand guideline creation for new and existing businesses. Their web services department focuses on the design and development of responsive, user-friendly websites and e-commerce solutions aimed at converting visitors into customers. The agency operates with a fully remote, agile team that leverages global talent to support their clients. They emphasize a highly customizable approach, tailoring their strategies to the specific budget and goals of each client. Their portfolio demonstrates experience across various industries, including product development for consumer goods and brand transformation for long-standing traditional companies. By managing projects ranging from initial brand identity design to product launch coordination, the agency positions itself as a partner that balances creative strategy with functional business execution.

NEW OLA is a digital advertising agency based in Bay Harbor Islands, Florida, that specializes in driving customer growth and loyalty through a variety of digital marketing channels. Their core service offering centers on display advertising, including the creation of banners, landing pages, and pop-ups designed for website and blog placements. The agency provides comprehensive social media marketing, leveraging high user volume and audience targeting tools to reach specific demographics across various platforms. Their capabilities extend to native advertising, where they focus on strategic placement through in-feed ads, search ads, recommendation widgets, and promoted listings tailored to individual online habits and history. In addition to their paid advertising services, NEW OLA provides search engine marketing (SEM), video ad production, and email marketing campaigns to expand brand reach. The agency also operates a design and development team that builds custom websites, emphasizing the necessity of professional web presence over DIY solutions for modern businesses. Their approach to digital marketing is rooted in the transition from traditional, physical advertising to online strategies, which they identify as a necessary shift for maintaining customer engagement in the current economic landscape. While they provide wide-ranging digital services, their methodology emphasizes the integration of ad placements with consumer behavior analysis to maximize impact. They cater to businesses looking to navigate the complexities of digital consumerism, offering consultations to assist clients in establishing effective online advertising frameworks. The agency maintains a physical headquarters in Florida and manages campaigns designed for global and fast-paced digital environments.

New York Press Service, based in Cohoes, New York, functions as an advertising and media buying agency specializing in print and digital marketing solutions. The company acts as a representative for news organizations, leveraging its connection to local markets to assist advertisers and agencies with media planning and purchasing. Their core service offering includes newspaper print advertising, which encompasses display advertising and line ads, alongside a suite of digital marketing services. The agency provides network advertising solutions through their NEON platform, allowing clients to distribute content and advertisements across a broader network of publications. Additionally, they offer targeted content marketing services and assistance with public notice placements. New York Press Service focuses its operations on serving clients throughout New York State, including Albany, Manhattan, Nassau County, and Westchester County. Their methodology is centered on simplifying the media buying process by providing access to comprehensive advertising networks and local market expertise. The firm represents the interests of various news organizations and maintains professional resources for both publishers and advertisers, including hosting conferences, webinars, and training sessions to support media planning activities.

New York Web Works is a Rochester, New York-based digital marketing agency that operates as an integrated marketing department for its clients. The firm provides a wide array of services including search engine optimization, which encompasses research, implementation, and ongoing analysis to improve site performance. Their digital advertising services focus on strategic ad campaigns to increase brand visibility. The agency also manages social media marketing, working with clients to build strategies for brand amplification and lead generation. Content development is a core component of their offering, covering web page writing, blogging, and social media content. Additionally, they provide email marketing to assist clients in maintaining customer relationships and long-term engagement. Beyond core marketing services, the firm offers internet marketing consulting to help organizations develop and execute marketing plans, as well as website maintenance and local search engine optimization to improve regional visibility. The company utilizes website analytics to provide data-driven reporting that supports informed decision-making. New York Web Works positions itself as a partner to existing corporate infrastructure, collaborating with internal IT and marketing teams or external agencies to streamline digital efforts. The company is a certified Google Analytics and Google Adwords Partner, reflecting their specialization in Google-based marketing platforms. Headquartered at 108 South Union Street in Rochester, they primarily serve businesses looking to expand their online presence and reach prospective customers effectively.

Nielsen Marketing Consulting is a full-service advertising and digital marketing agency that has provided strategic marketing support to businesses for over 35 years. The agency offers a comprehensive suite of services, including marketing strategy, brand development, and graphic design for sales materials and logos. Their digital service offerings cover social media marketing, content marketing, email marketing, web design and development, and search marketing. Additionally, the agency provides video marketing and direct mail services to help clients reach their target audiences through integrated campaigns. The firm has extensive experience working with a diverse range of clients, varying from small, local retailers to large national brands. A specific area of expertise for Nielsen Marketing Consulting is the framing industry; the agency has developed a reputation for helping independent custom frame shop owners revamp their marketing strategies and improve their business operations. This specialized focus is evidenced by their industry-specific educational content, such as webinars for professional custom framers. The agency’s approach is rooted in a philosophy that combines data-driven tactics with creative brand identity development. They emphasize a methodology of understanding the target audience to uncover unique business opportunities. Their operational pillars focus on delivering measurable results through continuous optimization of tactics, high-quality, error-free craftsmanship in deliverables, and transparent communication regarding project fees and timelines. They prioritize maintaining an up-to-date knowledge base regarding current industry trends and digital platform technologies to assist their clients effectively. The agency manages its communication and scheduling through digital platforms, providing clients with accessible consultation options to review marketing insights and performance data.

Partner With Unity is a digital marketing agency based in Clifton Park that provides a suite of growth-oriented services for businesses and non-profit organizations. Their core service offerings include Google Advertising management for paid search campaigns, comprehensive search engine optimization (SEO) to improve site visibility and drive organic traffic, and end-to-end social media management and advertising campaigns. Additionally, the agency provides professional web design services focused on mission-driven objectives and donor engagement, as well as video production for digital content. Partner With Unity integrates an AI-driven automation approach into their marketing methodology to help clients streamline operations and increase visibility. Their process begins with a formal consultation to discuss specific organizational challenges, followed by the development of a tailored marketing strategy designed to meet the client's growth objectives. The agency operates with a specific mission to combine digital marketing expertise with social impact, often dedicating a portion of profits to local and global charities. Their team, led by Jonathan Allen, provides guidance on website rebuilding, technical SEO resolutions, and digital presence development. While they serve a diverse range of clients, they possess specific experience in tailoring marketing campaigns for non-profits to improve support and community engagement. The agency works with clients to resolve complex technical website issues, improve site architecture for better traffic flow, and provide consulting on social media navigation and digital strategy. They have documented results including increased web traffic and support for branding initiatives such as book cover art development and digital asset creation.

Ramirez Digital is a specialized growth marketing agency that focuses on driving lead generation for local service-based businesses, including pressure washers, HVAC contractors, roofers, plumbers, landscapers, and electricians. Their service model centers on a comprehensive 'Growth System' designed to convert website traffic into inbound calls through a combination of custom website design, paid advertising, and automated lead follow-up. The agency creates custom, mobile-first websites with a focus on fast load speeds and conversion-oriented design, specifically excluding the use of templates. Their paid media services include the development and weekly optimization of Google Ads campaigns, targeting local service areas and prioritizing call volume over vanity metrics. In addition to ad management and web development, Ramirez Digital provides local SEO services, including the optimization of Google Business Profiles and the setup of automated review-request systems. A core component of their offering is a CRM pipeline integration—utilizing GoHighLevel (GHL)—which provides clients with lead capture, missed-call text-back functionality, and multi-channel follow-up sequences via SMS and email. The agency operates on a month-to-month basis without long-term contracts, emphasizing a rapid deployment methodology that aims to take clients from sign-up to live status in approximately 14 days, with a guarantee of incoming calls within 30 days. Their approach is highly streamlined, requiring minimal input from the business owner beyond basic service information and assets like logos and photos. By bundling web design, Google Ads management, CRM automation, and local SEO into a single monthly service fee, they eliminate the need for clients to navigate multiple third-party marketing tools or service providers. Ramirez Digital owns the ad accounts they manage and provides clients with the website code, ensuring transparency and ownership for the small business owners they serve across the United States.

Rankupper LLC operates as a digital marketing and development agency focused on driving business growth through data-backed strategies. Their service suite encompasses digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising campaigns, and content marketing to improve search rankings and organic traffic. In addition to marketing, the firm provides comprehensive web development and design services, including UI/UX design and ecommerce solutions for both B2B and B2C clients. Their approach is centered on utilizing performance data to increase conversion rates and return on investment. The agency works with businesses of varying sizes, notably supporting tech startups and professional services providers by crafting responsive website designs and landing page content. By integrating technical development with marketing strategy, Rankupper aims to position brands for success in digital landscapes through targeted audience engagement and engagement-focused campaigns.

Rich Media Inc. specializes in the execution of integrated performance campaigns across digital channels, focusing on sales growth through a data-driven approach. The agency offers comprehensive digital advertising services, including programmatic media buying, paid search (PPC), social media marketing, and email marketing. Their programmatic capabilities involve the use of Demand Side Platforms (DSPs) to deliver targeted ads, leveraging First, Second, and Third-Party data to influence audience behavior. They maintain a specific focus on e-commerce, offering services for platforms like WooCommerce and Shopify, as well as specialized Amazon marketing support, which includes Amazon DCO ads, virtual assistant services for Amazon, and global marketplace management. In addition to media buying, Rich Media Inc. provides creative and technical services, such as HTML5 banner production, video shopping ad creation, and web platform development. Their methodology centers on clinical data analysis, where they assess historical sales data, brand health, and positioning to establish campaign objectives. The agency employs a multi-channel strategy covering Facebook, Twitter, YouTube, native ads, and the open web. Their data-science team classifies user behavior into segments—such as regular, seasonal, or large buyers—to refine audience targeting rules and increase conversion ratios. The firm also offers digital marketing training to clients. They work with a broad spectrum of advertisers, emphasizing scientific media budget allocation and precise campaign KPI tracking to ensure relevant ad delivery based on geolocation, seasonality, and buying trends.

RMB Marketing is a digital and lead generation agency with 30 years of experience, primarily focused on the higher education sector. Having worked with over 600 colleges and universities, the agency specializes in student recruitment, with a particular emphasis on reaching adult learners who previously started college but did not finish. Their core services include digital marketing strategies that utilize native advertising, video ads, household IP targeting, and behavioral targeting across platforms including Facebook and Instagram. Beyond digital campaign management, RMB Marketing provides data acquisition services, offering list generation for prospective customers paired with telemarketing support for lead follow-up. Their creative design and support team assists clients with brand representation, developing marketing materials such as brochures, flyers, banners, and signage to ensure continuity across all communications. RMB Marketing differentiates its approach by offering these services without requiring long-term, high-cost contracts, focusing on enrollment growth and donor acquisition for educational institutions. The agency is based in Saranac Lake, New York.