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Pay Per Lead - Marketing Agency of Roy

📍 3844 W 5750 S

+1888-870-4988 Visit Website

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Pay Per Lead is a performance-based marketing agency that operates as a customer demand engine for growth-stage companies. Rather than utilizing traditional agency fee models, the firm operates on a pay-for-performance structure, where clients pay a fixed, agreed-upon fee exclusively for valid customer inquiries or phone calls generated. Their approach to client acquisition involves a comprehensive cycle of market research and analysis to audit industries and identify specific audience motivations. This data informs their content creation phase, where the agency produces direct response assets including advertisements, landing pages, banners, and presells designed to maximize conversion rates. The agency provides clients with a tracking platform that offers real-time visibility into campaign performance, including call recordings and lead inquiry data. This data is utilized to continuously refine and optimize campaign parameters to improve profit margins and lead-to-conversion rates. A core component of their service is brand integrity and compliance, utilizing a technology stack that includes TrustedForm, RealValidation, Zerobounce, and Journaya to monitor live campaign activity. Pay Per Lead manages acquisition campaigns across approximately 40 different industries, with a diverse list of sectors served including medical services such as dentistry, cosmetic surgery, and senior care, as well as home services like water and fire damage restoration, insurance, and professional services such as legal and tax settlement. The agency is led by founder and managing partner Tri Phan, who has over 10 years of experience in performance marketing. They leverage traffic from both internal sources and over 10 paid and organic channels to scale campaigns for their clients. The agency emphasizes a model of controlled growth, providing clients with cost certainty through fixed cost-per-acquisition metrics without requiring long-term contracts.