KennedyC is a full-service advertising agency based in Madison, Wisconsin, that integrates media buying with in-house creative production. The agency manages a broad range of marketing functions, including traditional media buying across television, radio, print, and out-of-home platforms, alongside digital media buying. Their digital capabilities encompass paid search, social media advertising, programmatic display, and Over-the-Top (OTT) services. KennedyC provides comprehensive web development services, focusing on responsive design, accessibility, hosting, and server management, while also incorporating search engine optimization (SEO) and email marketing into their digital service suite. The agency’s creative department handles graphic design, photography, copywriting, print production, and video production for various media formats. Additionally, they provide social media management, which includes reputation monitoring and influencer marketing. A core component of their approach is data-informed decision-making; they utilize an internal data team to manage ad tracking, conversion rate optimization, custom reporting, and A/B testing. KennedyC emphasizes a media-agnostic strategy, tailoring plans to specific client business goals rather than applying one-size-fits-all solutions. With a history spanning 40 years in media buying, the agency manages social and paid search campaigns, produces over 132 video and audio spots annually, and oversees more than 150 websites per year. They serve clients in 150 different markets, leveraging an approach that prioritizes long-term partnerships and media research to maximize reach and impact.
We have been very happy with the Kennedy team and their efforts for our Culligan locations- from help with our sites, reviews and implementing marketing plans and idea, etc. Katie, Sam and anyone we've dealt with on the team has been available and responsive when we need it and work WITH us to improve the parts of our businesses they have a hand in!
Kennedy Communication and staff are excellent to work with. Very prompt on responses and definitely now how to advertise and help you with marketing your product!!!
Excellent group to work with! Our results have been tremendous thanks to Kennedy C!
I am very happy with KennedyC and what they have done for my two Culligan dealerships. Both Sam and Daniel are great communicators and more importantly they are good listeners. They are in the know about what works for my area and customer base. They supply me with valuable up to the minute data and feedback and are just a phone call away to discuss any issues regarding our marketing needs.
Love everything about this company!!!
