⭐ 5 (3 reviews)

designCraft Advertising

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designCraft Advertising is a full-service advertising agency based in Madison, Wisconsin, that caters primarily to small and mid-sized businesses, as well as nonprofit organizations. The firm emphasizes an ethical approach to advertising, guided by the philosophy that promotional materials should function as educational tools to assist consumers in making informed decisions. Their service offerings are comprehensive, covering the entire spectrum of brand development and digital marketing. They specialize in branding and graphic design, including the creation of corporate identities and visual assets. Their web services include the design and development of websites, which are often integrated with SEO strategies to improve visibility. Beyond digital, the agency provides marketing strategy and consulting, assisting clients in the development of long-term marketing plans that incorporate traditional and earned media alongside digital campaigns. Their social media services involve executing campaigns to build brand awareness and engage target audiences. The agency has demonstrated the ability to support projects that go beyond purely digital efforts, including coordinating media relations, attending strategic networking events, and providing on-the-ground support for community initiatives. The work produced by designCraft Advertising frequently spans across sectors, evidenced by their past projects with government entities like the Capital Area Regional Planning Commission, local businesses such as Benjamin Plumbing, and regional organizations like the Madison Central Business Improvement District. They maintain a physical office on South Park Street in Madison.

Cliff Hanks4 years ago

Great experience with Alex and his team! This is a top-notch, very professional firm. Excellent communication and extremely talented! I highly recommend Alex and his team for any and all advertising and print!

Madison Public Schools Foundation Inc5 years ago

To advance our marketing program to a new level of consistency and sophisticated presentation, the Foundation chose to partner with designCraft Advertising. dCA's professionals oversee our social media, manage our website and support the execution of efforts to promote our many programs and services. Even more specifically, the dCA team contributed substantially to the recent success of the "Vote Yes 2 Invest" campaign by building and managing our web and social media platform. The campaign secured $350 million for Madison public schools through two referenda questions on the November 3rd ballot. I highly recommend designCraft Advertising!

Census Twenty5 years ago

The City of Madison Planning Division engaged designCraft Advertising to assist with 2020 Census publicity. Their expertise and media connections were a critical component of our efforts to connect with communities and people around the city to convey the importance of being counted in the 2020 Census. With digital media, social media, and online advertising taking on increased importance due to the COVID-19 pandemic, having designCraft as part of our census team meant we could reach more people as we shifted our approach in response to the pandemic. The dC team was flexible and responsive throughout our census work, adjusting to changing conditions and shifting census deadlines. Working with designCraft helped our efforts towards a complete count, which benefits the city and its residents for the next 10 years!